A NEW VisitScotland campaign is urging people across Ayrshire and Arran to support their local tourism industry by enjoying a day out across the region.

The initiative, which is aimed primarily at Scots, highlights new places to explore as well as showcasing the many acclaimed attractions and locations that bring visitors from all over the world to Scotland’s shores.

The ‘Now is Your Time’ campaign launched last Wednesday (June 30) and is live throughout the summer.

It will cover five themes starting with a focus on days out before moving to short stays, city breaks, family gatherings and escape and connect experiences to benefit physical and mental wellbeing.

It is hoped the campaign will encourage people across the UK to discover all Scotland has to offer, supporting the recovery of tourism in a safe and responsible way.

Ayrshire and Arran venues that are involved in the campaign include Robert Burns Birthplace Museum, Heads of Ayr Farm Park, Dunure Castle and Arran Distillery.

Gordon Smith, VisitScotland Regional Director, said: “With the first part of this new campaign we hope to share just some of these experiences and encourage people across the region to get out and explore all the wonderful attractions and locations that we have on our doorstep.

“Ayrshire & Arran is home to some fantastic days out that suit all ages and interests, now is the time to get out and enjoy them. VisitScotland is focused on the recovery of the industry, which allows tourism and events to flourish.”