Aldi’s Ayrshire stores will be offering food for less than a third of the regular price to cut down on food waste.
Food approaching its sell-by or use-by date will now be made into cheap ‘magic bags’ where customers can buy £10 worth of goods for £3.30 on the Too Good To Go app.
The new initiative comes after a partnership was formed between Aldi and Too Good To Go – an organisation which allows companies to sell nearly expired foods at cheaper prices to lower food waste.
Corporate responsibility director at Aldi UK, Liz Fox, said: “Rolling out our partnership with Too Good To Go is another way of allowing us to cut down on food waste, while also offering customers in Ayrshire the opportunity to pick up our food at even lower prices.
“With the rising cost of living impacting so many, Too Good To Go offers a simple and accessible way for consumers to save money and reduce waste.”
Aldi hope and expect that the UK-wide initiative will save 4,000 tonnes of food going to waste this year.
The supermarket also partners with Neighbourly to donate surplus food from their shops to local people and recently donated 5,752 meals to Ayrshire residents in need on Christmas Eve.
Sophie Trueman, Too Good To Go's managing director for UK and Ireland, said: “We’re thrilled to be officially launching our partnership with Aldi nationally.
“Having already had fantastic feedback during a successful trial period, I know our Too Good To Go community in Ayrshire’s going to jump at the chance to save Aldi Magic Bags and prevent even more good food from going to waste.”
The Too Good To Go app is available to download on the App Store and Android Store for free.
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