Tourism businesses from Ayrshire and Arran were amongst those from across Scotland that took part in more than 7,000 meetings with travel intermediaries.

The national tourism organisation’s flagship travel trade event, VisitScotland Connect 2024, is designed to grow the country’s share of global travel in a sustainable way.

The total number of meetings held across the event was up by 1,000 on 2023 and this year’s event was attended by a total of 222 trade-ready Scottish tourism businesses, including accommodations, visitor experiences and attractions.

During the course of these meetings, they connected with almost 260 travel intermediaries - who plan Scotland trips for their clients – representing 23 countries, including those in North America, Europe, Asia-Pacific and the UK domestic market.   

Their discussions will ensure that Scotland continues to feature in the portfolios of global tour operators and that the holiday offering continues to evolve and fit the demands of the modern traveller.  

Among those attending from the region this year were SimpsInns, Trump Turnberry, Galloway and Southern Ayrshire UNESCO Biosphere and the Marine Hotel in Troon.  

In addition to the travel trade event in Aberdeen, a specially curated programme of familiarisation trips showcased the best of Ayrshire's tourism offering.

Craufurdland Castle, the Robert Burns Birthplace Museum and The Gailes Hotel and Spa were among businesses that hosted trips to the area.

Lynsey Eckford, VisitScotland regional director, said: “I’m very grateful our tourism businesses from Ayrshire & Arran did an amazing job of showcasing our beautiful region and its tourism opportunities to a worldwide audience.  

“Our visitors are vital for the sustainable growth of the visitor economy in here in Ayrshire and Arran - staying longer and spending more money in our local communities."